This week, the synergy between gaming and beauty continues to escalate as Fenty Beauty partners with Riot Games to launch a collection inspired by the League of Legends video game. Elsewhere, names in high fashion are making their beauty and wellness mark, as Michèle Lamy produces art business House By’s first drop and the co-creatives of the Heron Preston fashion label partner with French perfumery house Henry Jacques to launch a fragrance collection. Including launches from CeraVe, David Beckham, and Modern Age Skin, here’s what recently caught our editorial team’s attention.RETAILE.l.f. Beauty will expand into Dollar General stores this month in a push to reach underserved rural areas. With 80% of its stores serving markets of 20,000 people or less Dollar General's strategy aligns with E.l.f.'s mission to democratize access to quality beauty products. Dollar General has over 20,000 stores across 48 states. The announcement came as E.l.f. reported its 23rd consecutive quarter of net sales growth, spurring the beauty brand to raise its full-year forecast.British-born B-corp brand Neom Wellbeing has launched at Ulta. The brand is currently available online, and will roll out into select physical stores within the Wellness Shop at Ulta, beginning January 2025. The expansion comes after Neom opened its first stand-alone US store in NYC in July.Aesop has opened a new store in London’s Stratford City. The shopping destination’s design harks back to the strong architectural geometries of the Abbey of St Mary’s in Stratford Langthorne, which was founded in 1135 and became one of the largest monasteries in England.